The result was the Jelly Belly, a precociously flavorful little gob of sugar, syrup and corn starch that quickly became the favored treat of millions, including President Ronald Reagan.Īnd Klein, a one-time nut distributor who had begun selling his creation in just one candy store, was the gourmet bean’s mascot.ĭecked out in a Jelly Belly-bejeweled top hat and a matching white cowboy suit, he was everywhere in the late 1970s. Then, with only $800 in hand, he somehow talked a small, family-run candy company in the San Francisco Bay area into going into business with him. ![]() ![]() In 1976 Klein launched the gourmet jelly bean craze when he improbably envisioned that people would be willing to pay 10 or 20 times more for jelly beans if they simply tasted better, came in scores of natural flavors and had a clever name. ![]() What's Next For Time at 100 Years? New CEO Weighs In 100 Days Into the Job
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